How to write successful headlines
6 months ago Jill Nichols Comments Off on How to write successful headlines
This can work wonders for text ads, banner ads and squeeze pages. Also, other pages which sole purpose is making the visitor perform the action you want them to. For example, click a link or sign up to an opt-in list.
Your headline’s most important task is to stop your visitors in their tracks. After it has done this it’s up to the rest of the text to make the visitor follow your every whim.
Now how do you stop someone in their tracks? Information overload has made this significantly harder, they’re so used to advertisements etc. that they continuously ignore things that don’t grab their interest really fast.
Why are headlines important?
The most important thing is that you think of your audience, know where your audience comes from, you can do this in a very simple way. Go to Google and sign up for an account if you don’t already have one, and then proceed to Google Analytics and set up a tracking account. With this done you can easily figure out where your visitors come from.
- Now, you know where your visitors come from, do some research.
- Find out what they want, look up some successful websites on the topic and see how they do it, this is the most important thing though;
- DO NOT COPY! I am sure that you already know but, just be sure I’m refreshing your memory.
- Not only is this immoral but can get you sued for copyright infringement.
When you’ve seen what other successful marketers write, you can choose to go along with their style and have a relatively good chance for success. On the other hand, you can do the complete opposite, something that most likely will surprise your visitors enough to read the rest of your text.
Another important thing is checking your heading after you are done with it. Read it out loud to yourself, have friends read through it and tell you what they think, ask a forum of people that are involved with the topic your ad/website is about.